Running with Bulls needed an independent, catchy website targeted at a younger but wine-savvy crowd. Think sommeliers, urban designers, and other opinion leaders in their crowds. The designers came up with a great look. But what content would we present? Not much! Knowing we wanted to attract a busy wine lover who already knows about grapes, vintages, et al., we gave them just the basics. How to buy. Contact.

Yet we needed to provide some engagement. Knowing the winemaker was young, enthusiastic, and loved to cook, I taught him how to use Instagram and Twitter and he ran with it.