When we developed the new Nautilus Estate website, we needed to engage multiple audiences: general wine consumers as well as serious wine geeks – the type who love to know what clone Chardonnay we grow and how it is trellised.

How do you provide that level of detail without making the general consumers’ eyes glaze over? Rollovers.

The truly interested wine lover can keep clicking deeper into the vineyard information until they reach a Google Earth photo overlaid with precise vineyard block information. They get the info they crave, and other visitors never need wade through the details to get where they want – the purchase online page!