Y Series is Yalumba’s entry-level, best-selling range of wines. To accompany a series of TV commercials and placements, we created a landing page specially for Y Series. The new URL YSeries.com was advertised, and when appropriate the main yalumba.com URL forwarded to the Y Series landing page. It is designed to provide a familiar look to the ads as well as a compilation video, show a community of Y Series fans, and encourage signup for a newsletter (the call to action).